WHY ECO-FRIENDLY PAINT? According to the EPA, the concentration of pollutants inside your home is several times
higher than what you’ll find outside, due to the lack of ventilation in rooms compared to the open spaciousness of the
great outdoors. Without proper ventilation, airborne chemicals collect indoors and eventually cause damage to our bodies.
Headaches, dizziness, fatigue, asthma, cancer, and heart disease are all potential side effects of indoor air pollution.
Although the contamination cannot be attributed to any single source, paint and paint-related chemicals play a significant
role inside a typical home. The airborne chemicals released during
painting, after the paint is dry, and as paint is removed, fall into a category of pollutants known as volatile
organic compounds (VOCs)—potentially carcinogenic carbon-based chemicals that evaporate easily and contribute to indoor
air pollution. Harmful compounds in the VOC category range from formaldehyde to pesticides to cleaning chemicals. They
can be up to ten times more concentrated indoors than outdoors, in both rural and industrial locations. However, VOCs
contribute significantly to air pollution out of doors as well. VOCs are released in the highest concentrations during
paint application, but most paint will continue to emit harmful fumes for years afterwards.  The quality of many natural paints is commonly
criticized because, in times past, colors tended to fade and you could not wash the walls without a touch-up following
close behind. Newer eco paints are more durable, washable, and longer lasting than those that came before them. In fact, some
of these paints are the highest quality I've ever used!
Low-VOC PaintsDue to environmental regulations
and increasing consumer demand, paint companies have developed new house paints that emit little or no VOCs. This is
achieved by using water as a base instead of traditional, petroleum-based oil solvents. "Low-VOC" paints must
meet the EPA standard of a maximum 200 grams volatile compound per liter of paint. Varnishes are awarded a limit of
300 grams. Although this is already less than half the VOC content of typical paints, Green Seal—a non-profit
organization dedicated to improving environmental standards for paint and other products—has developed a certification
process that limits low-VOC paints to 50 grams of VOC per liter. Look for the Green Seal on paint products to ensure
only the lowest VOC paints are used in your home. Ultra
low-VOC paints are labeled "zero-VOC." These paints can sometimes cost a bit more than the regular cans, but
the EPA restricts this label to paints with less than 5 grams of volatile compound per liter. Check to make sure that
the products contain little or no formaldehyde, ammonia, or acetone—non-petroleum compounds that can adversely affect
indoor air quality. Biocides and fungicides that prevent mildew growth and extend the shelf life of paint are also commonly
added, despite their toxicity and their tendency to off gas for years after application.
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